bareMinerals: All New Eyes

bareMinerals revamped their eye products and they are better than ever! Two new mascaras, four new eyeshadow palettes and eight new eyelid primers! Scroll down to learn more about each of these new products! 


New Mascaras

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Their new LASHTOPIA™ Mega Volume Mineral-Based Mascara provides up to 10x the lash volume all while lifting and separating for fanned out, fluttery eyelashes. The all-day formula is smudge-, clump- and flake-resistant, and is their blackest mascara yet. Nourishing and conditioning minerals and moisturizing ingredients keep lashes soft, while the whipped, mousse-like formula feels weightless and gives you extra time for building your best volume.

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Create defined, fanned-out lashes with LOVE EVERY LASH™ Micro Defining Mascara. Designed for targeting hard-to-reach bottom and corner lashes, the ultra-skinny brush features micro-bristles that catch and coat even the smallest lashes. The unique brush also allows this mineral mascara's nourishing, lash fortifying ingredients to be deposited right at the base of the lash line so lashes are fully conditioned from root to tip. The intense jet-black formula is smudge-resistant, clump-resistant and flake-resistant for effortless all-day wear.

Eyeshadow Palettes

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The GEN NUDE® Eyeshadow Palettes were made to make it easy to create natural eye looks, glam smoky eye looks, and everything in between. Each palette features six neutral-toned matte, satin and metallic eyeshadows. The long lasting eyeshadow colors are highly pigmented, with mineral-rich ingredients, including cucumber extract that sooths and depuffs the eye area, moisturizing borage oil for softer skin, and antioxidant-rich algae that helps to protect skin. These eyeshadows are crease- and smudge-resistant to ensure your eyes look flawless all day long. The names for these gorgeous new palettes are Rose, Latte, Neutral and Copper.  

Eyelid Primers

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Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free long lasting Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. Neutralizing shades: Exposed, Undressed, Low Key, Base-ic. Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin. This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants.