Ageless Genius™ Firming & Wrinkle Smoothing Serum is a concentrated lotion serum that reduces visible signs of aging in as little as 4 weeks.* Powered by mineral gold, age-defying peptides and encapsulated Vitamin A, a natural source of retinol, it reduces the appearance of deep wrinkles and expression lines, smooths skin texture and improves firmness and elasticity. A blend of potent botanical extracts also hydrates and protects skin from environmental stressors for stronger, healthier and more radiant-looking skin. Pretty genius, if we may say so ourselves.